The Store WPP

The WPP Global Retail Practice

Juan Valdez

4/20/2017

by The Store

Juan Valdez is a great example of how a legacy brand with storied heritage in a country that is synonymous with their brand, defends the influx of multinationals. Five years ago, when Starbucks announced their move into Colombia, Juan Valdez upped their game with a new flagship. This location provides multiple places to meet and enjoy Colombia's finest.

Recently, things have improved. With more people traveling to Bogota and Cartegena there is a wave of new shops, restaurants and hotels.

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