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The WPP Global Retail Practice

Additional Insights

If you didn’t make it to the most recent WPP Global Retail Forum, you can catch some of the great speakers on iTunes Podcasts. Subscribe because we continue to refresh with new videos from the Forum, more events, and must-see presentations from prior events.

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JBS Special Issue

The importance of creativity has never been greater as marketers tap into new digital tools to engage. Data, content and technology are transforming the way brands connect with consumers and how shoppers experience retail. At a recent WPP Global Retail Forum we asked thought leaders from across the many disciplines of our businesses to deliver their perspective on “Immersive Brand Experiences and the Aspirational Shopper”.

This special issue of JBS represents different points of view on how brands must navigate in an age of digital transformation and disruption.

For information on the articles in this special issue, please contact gwen.morrison@wpp.com.