The Store WPP

The WPP Global Retail Practice

Groceryshop: Efficiency and Efficacy?


By Gwen Morrison

Last week's Groceryshop in Las Vegas was sold out to an impressive audience. Topics ranged from...

Amazon Go


By Gwen Morrison

The people who seem happiest at Amazon Go may be...

Museum of Ice Cream


By Gwen Morrison

Target’s Pint Shop at the Museum of Ice Cream amps up the immersive experience offered at...

Magnum Ice Cream Pop-Up


By Gwen Morrison

“New Yorkers love their Ice Cream. This hot summer, they get to try two unique experiences…”

Champion The Customer


By Gwen Morrison

Technology is "disintermediating" brick-and-mortar businesses from their customers. This is at the core of "disruption in retail" and...

Winning Through Curation, Education and Inspiration


By Gwen Morrison

Winning brands chamption the consumer through less traditional channels, providing support through curation, education and...

Entrepreneurs Challenge Retail Strategies


By Gwen Morrison

Entrepreneurs continue to challenge category norms, making retailers and brands rethink their strategies. Often it takes...

Human-Centered Retail


By Gwen Morrison

Empowered consumers are a disruptive force in modern retail. Is human-centred design crucial to meet evolving consumer demands?

NRF 2018


By Gwen Morrison

One of the major sessions at the NRF “Big Show” this year was delivered by Lee McCabe, GM of Alibaba's North America group.

Shoptalk Europe 2017


By Gwen Morrison

Shoptalk Europe was buzzing with an array of topics ranging from tech predictions of the transformative impact artificial intelligence...

Retail from the Road


By Gwen Morrison

Local retailers have an enviable view of their own communities and strive to make them better. While we visit new cities and towns...

Shoptalk 2017


By Andy Heddle, Group Channel Director, VML

ShopTalk, which even in its second year, has come to be seen, as one of the major events in the digital retail calendar, bills itself as...

Starbucks Reserve


By The Store

The Starbucks Reserve coffee bar sets a serious tone for serving up small-batch coffees. Incorporating an interactive space where...

NRF 2017


By The Store

The 2017 NRF Big Show showcased a number of retailers who have developed emotional connections through events and experience.

Gap in Santiago


By The Store

The days of Multi-National Retailers dropping cookie cutter stores in new markets are dwindling. When The Gap launched in Santiago...

Juan Valdez


By The Store

Juan Valdez is a great example of how a legacy brand with storied heritage in a country that is synonymous with their brand, defends...

Welcome to The Store’s blog


By The Store

Welcome to The Store’s blog. We’re a community of passionate retail experts, here to talk about how creativity, technology and...