The Store WPP

The WPP Global Retail Practice

Welcome to The Store’s blog


by The Store

Welcome to The Store’s blog. We’re a community of passionate retail experts, here to talk about how creativity, technology and changes in regions around the world are reshaping the way people shop.

In our blog we’ll dive into the deeper themes of where and how people around the world want to meet their needs, engage with brands, spend their time, and not just buy stuff.

As retail becomes more tech-driven, we’ll share innovations that we believe bring value and experience to the shopper. We’ll also look to the human side of retail and its continuing role in society. Our “Retail from the Road” posts will share how local retailers are important entrepreneurs that help build community.

So look for our takes on new formats, new channels, edgy campaigns, industry events, and other happenings both here and on Instagram, Pinterest, Twitter and iTunes Podcasts that will inform and inspire.

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