The Store WPP

The WPP Global Retail Practice

Starbucks Reserve


by The Store

The Starbucks Reserve coffee bar sets a serious tone for serving up small-batch coffees. Incorporating an interactive space where baristas can bring the craft of coffee to life through brewing techniques such as Clover, pour over, press, chemex, siphon, Black Eagle manual espresso machine and Nitro Cold Brew taps. The new Starbucks Reserve coffee bar located in Wicker Park (Chicago) offers the classic Starbucks menu items in addition to specialty beverages created at the Roastery. Classic Affogato and Cold Brew Malt are just some of the enticing coffee / ice cream pairings that bring coffee beverages to a culinary level. Starbucks stores with Reserve coffee bars will make up 20 percent of its global store portfolio by 2021.

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