The Store WPP

The WPP Global Retail Practice

Retail from the Road


by Gwen Morrison

Local retailers have an enviable view of their own communities and strive to make them better. While we visit new cities and towns, The Store is keeping an eye on the local merchants who have the know how to make their store concepts great. They understand that retailers need to offer more than just a place to make purchases, but rather a space to offer experiences. Enriching their communities often means facilitating personal growth and expanding relationships.


Click Here to view our Retail from the Road board with ongoing updates

Back to list

Join the discussion...