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The WPP Global Retail Practice

Magnum Ice Cream Pop-Up


by Gwen Morrison

New Yorkers love their Ice Cream. This hot summer, they get to try two unique experiences. The Magnum Ice Cream Pop-Up functions like an experiential ice cream parlor set up to Instagram your glitzy creations. Visitors choose either a vanilla or chocolate bar and then customize with dipped Belgian chocolate and three of twenty toppings that include rose petals, Himalayan sea salt and gold crystal candy. The 8 dollar bars look almost too good to eat. 132 Spring St NYC.

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