The Store WPP

The WPP Global Retail Practice

Museum of Ice Cream


by Gwen Morrison

Target’s Pint Shop at the Museum of Ice Cream amps up the immersive experience offered at the museum with even more sensory deliciousness. In what’s billed as an interactive “reimagined” grocery store (it’s really a decorative take on freezer cases), you can purchase the new line of MOIC ice cream pints. Flavors include Chocolate Crush, Sprinkle Pool and Vanillionaire. For the full tastings, you’ll need to purchase a 33-dollar ticket in advance. This is like a fixed prix guided tasting menu. Is there such thing as an ice cream sommelier? Target is launching the new MOIC ice cream at stores across the country, so if you can’t get to NYC of any of the other Museum locations, you can still taste the fun.

Back to list

Join the discussion...