The Store WPP

The WPP Global Retail Practice

Amazon Go


by Gwen Morrison

The people who seem happiest at Amazon Go may be the employees. The "no human interaction" format does indeed require people to run the store. But they are not responsible for really talking to customers. Three staffers are positioned at the entry to help newbies download the app. Then it's all about store operations. We counted 11 staffers mid-afternoon at the tiny Chicago loop store... all smiling!

Back to list

Join the discussion...